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Building Brand Awareness
Generating Qualified Sales Leads
With Product Publicity
in Overseas Markets

What We Do / Who We Are

ICM offers a proven, economical system for achieving B2B publicity (product announcements and multi-page feature articles) in trade and technical publications serving targeted business segments in Asia, Europe and Latin America. This activity generates sales leads and builds brand awareness and credibility.

The results:

  • Your products featured in local language journals reaching your overseas customer base.
  • Technical articles demonstrate your company's expertise
  • Sales leads generated from hard copy publications and the Internet.
  • Visible Support for overseas sales offices and distributors.
  • Documented Results so you can measure R.O.I.

Why use ICM?
For over 20 years, we have specialized in generating editorial publicity for industrial technology companies in Asia, Europe and, Latin America, and measuring publication successes for our clients. We place your news with trade, technical and business publications and report results, all at a pre-agreed project by project price. Fixed fee costs are far below what would be required to generate comparable advertising exposure, enabling both smaller and larger companies to use the service. Frequency packages provide even greater cost efficiency for multiple product exposures.

Specialized Process:
To achieve focused measurable overseas publicity, we take care of the entire process:
  • Develop a market-focused and culturally correct text using experienced technical writers.
  • Translate your press release (as necessary) using qualified technical translators.
  • Research a customized media list from a proprietary database of 22,000 trade, technical and business journals in Asia, Europe and Latin America. Journals read by your customer base.
  • Distribute by hard copy and e-mail, and place on our website visited by editors.
  • Follow up with Editors to maximize placement results
  • Supply Result Reports and clips so you can measure R.O.I.

The Next Step?
We invite you to request additional information including a no-obligation custom proposal with strategic ideas and prices. Please contact us .