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Feature Articles


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Worldwide Product Publicity for
U.S. Industrial and Process Automation Companies

Build Recognition for Your Company's Expertise Through Publication of Multi-Page Bylined Feature Articles in Trusted Local Publications Around the World

Few international PR tools are as effective in building a company's reputation for technological expertise as bylined articles published in trusted industry magazines. These benefits are just as valuable in your export markets as they are in the U.S. -- and ICM has a proven process for gaining feature article placements in leading trade publications throughout Europe, Asia and Latin America.

Articles range up to five pages in length and often include mention in the magazines' table of contents or on the cover.

Here are a few examples of articles we've placed:

ICM International PR Feature Article ChinaICM International Feature Article SpainICM International Feature Article India

Starting with articles developed for U.S. media or white papers posted on company web sites, we take the following steps to gain overseas publication:

  • Editing to maximize newsworthiness and assure clarity when translated
  • Coordination of illustrations to maximize visual appeal of the article
  • Media Research in our proprietary database of over 22,000 print and online publications to identify the top few magazines in circulation and credibility to your target industries in your target countries
  • Personal Editorial Contact (email, phone, whatever it takes) to seek exclusive feature placement in one major publication per country or region
  • Translation into all required languages by technically proficient native speakers
  • Followup to assure publication and arrange receipt of clips

If your technology has application in more than one industry, we can further leverage your investment by seeking placements in additional non-competing publications within a country or region.

Since editors retain full discretion regarding what gets published in their magazines, no particular placement can be guaranteed. However, thanks to our careful upfront research and long-term collegial relationships with editors around the world, ICM has a 100% record of success placing feature articles in first or second choice publications.

We would be pleased to prepare a custom proposal based on the countries and industries you need to reach. Contact us.